Writing
Digital
B2C Facebook Ad
The ask: convince prospects to use tax refunds to open savings accounts.
B2C Online Marquee/Banner
The ask: encourage students/parents to apply for a student loan.
B2C Online Marquee
The ask: promote home equity loans for multiple purposes--not just home improvement.
Glassdoor.com/HR Website Copy
The ask: convince prospective employees to apply for jobs.
Direct Mail
B2C Credit Card (Customer-centric Benefits Package)
The ask: promote credit card applications based on the card's permanent suite of customer-centric benefits. The results: it became a control.
B2C Credit Card (Myth-buster)
The ask: promote credit card application by dispelling prospects' negative preconceptions. The results: it became a control; it beat controls for several target audiences.
B2C Credit Card (Previous Customer)
The ask: convince previous cardmembers to reapply for the credit card based on its new benefits. The results: it became a control.
B2C Credit Card ($100 Rewards Incentive)
The ask: promote credit card applications with a $100 rewards incentive for prospects. The results: it beat the control by 37%.
B2C Credit Card (Permanent Suite Of Customer-centric Benefits)
The ask: promote credit card applications based on the card's permanent suite of customer-centric benefits. The results: it became a control; it beat a long-standing control for 2 audiences: one by 76% and one by 89%).
B2C Credit Card (Customer-centric Benefits Suite, Plus Testimonials)
The ask: promote credit card applications by highlighting the card's suite of customer-centric benefits and include testimonials. The results: it became a control.
B2C Credit Card (Showcase New Card Colors, Plus Suite Of Benefits)
The ask: promote credit card applications by highlighting the card's suite of benefits, but the messaging had to allow the piece's designer a way to logically showcase the company's new card plastic colors. The results: it became a control.
B2B/B2C Print Ad (Corporate Support)
The ask: convince event attendees that the corporate sponsor supports the organization's accomplishments and shares its values.
Employee/Internal Sell Sheet (Women Leaders Group)
The ask: convince the company's younger (millennial) female employees to join its women's leadership development program.
B2C Print Ad (Online Bank CD Account)
The ask: promote CD account applications with a print ad using the bank's established brand standards and voice.
B2B Print Ad (Payment Acceptance)
The ask: convince Canadian merchants to begin accepting a certain credit card.
B2C Print Ad (Online Bank Money Market)
The ask: promote money market account applications with a print ad using the bank's established brand standards and voice.
HR Benefits Welcome Book (New Employees)
The ask: promote and explain company benefits to new employees in welcoming, reader-friendly language.
B2B Print Ad (Third-party Card Issuers)
The ask: convince third-party companies to issue a certain credit card because its acceptance is now nearly universal in the U.S..
B2B Reference Book (Card Acceptance)
The ask: convince payment processors to promote card acceptance with their merchants.
B2C Insert (Online Account Center)
The ask: convince existing bank customers to sign up for the bank's online account center.
B2B Brochure (Restaurant Check Presenters)
The ask: convince restaurants to get /use the card company's branded check presenters, which highlight card acceptance and encourage card usage at the restaurant.
B2B Healthcare Sell Sheet (Antenatal Care Test Panel)
The ask: convince ministers of health to adopt the company's comprehensive, four-in-one disease test panel.