Writing

Digital

B2C Facebook Advertising

The ask: convince prospects to use their tax refund to open a savings account.

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B2C Online Marquee

The ask: encourage students/parents to apply for a student loan.

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B2C Online Banner/Marquee

The ask: promote home equity loans for multiple purposes--not just home improvement.

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HR Website Copy/Glassdoor.com

The ask: convince prospective employees to apply for jobs.

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Direct Mail

B2C Credit Card (Customer-centric Benefits Package)

The ask: promote credit card applications based on the card's permanent suite of customer-centric benefits. The results: it became a control.

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B2C Credit Card (Myth-buster)

The ask: promote credit card application by dispelling prospects' negative preconceptions. The results: it became a control; it beat controls for several target audiences.

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B2C Credit Card (Previous Customer)

The ask: convince previous cardmembers to reapply for the credit card based on its new benefits. The results: it became a control.

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B2C Credit Card ($100 Rewards Incentive)

The ask: promote credit card applications with a $100 rewards incentive for prospects. The results: it beat the control by 37%.

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B2C Credit Card (Permanent Suite Of Customer-centric Benefits)

The ask: promote credit card applications based on the card's permanent suite of customer-centric benefits. The results: it became a control; it beat a long-standing control for 2 audiences: one by 76% and one by 89%).

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B2C Credit Card (Customer-centric Benefits Suite Plus Testimonials)

The ask: promote credit card applications by highlighting the card's suite of customer-centric benefits and include testimonials. The results: it became a control.

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B2C Credit Card (Showcase New Card Colors Plus Suite Of Benefits)

The ask: promote credit card applications by highlighting the card's suite of benefits, but the messaging had to allow the piece's designer a way to logically showcase the company's new card plastic colors. The results: it became a control.

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Print

B2C Print Ad (Bank CD Account)

The ask: promote CD account applications for the online bank with a print ad using the bank's established brand standards and voice.

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B2B Print Ad (Payment Acceptance)

The ask: convince Canadian merchants that they should start accepting a certain credit card.

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B2C Print Ad (Bank Money Market)

The ask: promote money market applications for the online bank with a print ad using the bank's established brand standards and voice.

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HR Benefits Welcome Book (New Employees)

The ask: promote and explain company benefits to new employees in welcoming, reader-friendly language.

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B2B Print Ad (Third-party Card Issuers)

The ask: convince third-party companies to issue a certain credit card because its acceptance is now nearly universal in the U.S..

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B2B Reference Book (Promote Card Acceptance)

The ask: communicate benefits that convince payment processors to promote card acceptance with their merchants.

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B2C Insert (Online Account Center)

The ask: convince existing bank customers to sign up for the bank's online account center.

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B2B Brochure (Restaurant Check Presenters)

The ask: convince restaurants to get /use the card company's branded check presenters, which highlight card acceptance and encourage card usage at the restaurant.

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Resume

Resume

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